Fresh from our hard working lab is this spanking new site for an exciting family run business called Espresso2Go. If you are planning an event or office party, give Colin a call on 07890 891945.
They will make your event stand out and spoil your guests with wide range of freshly ground coffees and hot chocolates as well as a selection of teas, biscuits and cakes.
Check out the Espresso2Go site here
Thursday, 14 August 2008
Monday, 21 July 2008
Green Tech Environmental Website Now Live
As mentioned before we delivered another smashing website in just under a week. It has been live now for over 2 weeks and you can view it by going to www.gteltd.co.uk
And what do they do?
Green Tech are a leading supplier of Daikin air conditioning products and parts with over 25 years experience. So if you are thinking of going green, think GTE and give them a call on: 01483 890 473.
We wish them a lot of success and business in the coming years.
And what do they do?
Green Tech are a leading supplier of Daikin air conditioning products and parts with over 25 years experience. So if you are thinking of going green, think GTE and give them a call on: 01483 890 473.
We wish them a lot of success and business in the coming years.
Sunday, 22 June 2008
What's new?
We are currently working on a new website for Shaman Master Mark Issott. The site will go live this week and we are really happy to help Mark spread the word of his excellent training courses, which include:
You'll soon be able to book your course directly on the site: www.surreyshaman.co.uk
- Healing treatments
- Healing courses
- Shamanic healing
- Shamanic house clearing/cleansing
You'll soon be able to book your course directly on the site: www.surreyshaman.co.uk
We did it again ...
Green Tech Environmental
Another fully functional website built in less than a week. Watch this space for the official launch this week.
Brief
To build a fully functional brochureware site with downloadable PDF's, image gallery, contact form, interactive Google Map and stats package.
Another fully functional website built in less than a week. Watch this space for the official launch this week.
Brief
To build a fully functional brochureware site with downloadable PDF's, image gallery, contact form, interactive Google Map and stats package.
Wednesday, 28 May 2008
Amazon Wasn't Built in a Day
I read a very interesting post on FutureNow about the secrets of Amazon's shopping cart. Read the full article
Think your website is beyond repair?
Tell it to Jeff Bezos. Once upon a time, his website looked like this:
Soon enough, after significant trial, error, and observation, he turned it into this:
Yes, it's still ugly...but what Bezos realized early on is that, to be a successful online business, you need to optimise, test and change.
Are you this dedicated to website optimization?
Top 5 Fundamentals For Landing Page
Just found this interesting article about 5 fundamentals to increase your landing page conversion rate by John Broady from Omniture Blog.
Fundamental 1: Reinforce the search term
By definition, users “land” on a landing page because they’ve typed in a specific search term and clicked on a search result. So it might surprise you how rarely that landing pages actually reinforce this key piece of info that the user has provided.
For instance, let’s say a user types in the search term “online stock trading.” I’d wager that it’s pretty clear what the user is looking for! So, why would you send them to a page that’s labeled “Explore our Suite of Online Financial Services”? Way too general and complicated for the user to decipher!
Make sure your landing page speaks directly to the search term. It’s worth it.
Fundamental 2: Present a clear call to action
Once users arrive on your landing page, they are looking to complete an action. Don’t make it hard for them! Give them a clear path to complete the task they came to accomplish.
Take a look at your own landing page with a fresh set of eyes. Is the key call to action clearly visible on your page? If not, start removing the things that are getting in the way. Which leads me to the next fundamental…
Fundamental 3: Less is more
The biggest mistake most sites make is in putting too much information on their landing page. Remember, searchers are task oriented. They are looking for an efficient, easy and economic way to meet a particular need. Make sure every word and image on your landingpage serves this goal.
Fundamental 4: Keep options to a minimum
All right, your user has typed in “online stock trading.” They’ve arrived at your page, judged it relevant, found a clear call to action and they’re ready to move forward. But wait – now they have to choose between three different trading plans. Suddenly this just got very complicated.
Except in cases where options can be clearly stated in an easy-to-read grid (like cell phone plans or tax software), it’s best not to confront the user with too many options on your landing page. Keep it simple. After all, no one wants to make the wrong choice.
Fundamental 5: You have three seconds; make them count
That’s right, you have about three seconds for your users to decide whether to invest their time with you or to hit their browser’s “Back” button. Think about your own experience searching and you’ll realize how little time you give the landing pages that you come across. Look at your site’s landing page and count to three.
How does your page compare?
Top 10 Online Retailers by Conversion Rate: April 2008
List of top 10 converting retail sites for April 2008
1. Proflowers.com -27.5%
2. Office Depot - 25.8%
3. Lands End - 24.8%
4. QVC - 19.4%
5. CDW - 19.1%
6. HSN - 16.8%
7. Vistaprint - 16.8%
8. Oriental Trading Company - 16.5%
9. Williams-Sonoma - 15.6%
10. eBay - 14.8%
*Source: Nielsen Online / Marketing Charts
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